From a young age, Cura had been interested in electronics and photography, developing a reputation among his family as a “Heath Robinson inventor”.[1] In June 1946, the BBC resumed its television service following the hiatus imposed by the Second World War. Cura, recently demobilized from the RAF, combined his twin passions of photography and electronics and began to experiment with developing a camera that could take pictures from a television screen. He eventually came up with a mechanism that took tiny (24 X 18 mm), but very detailed, images at a speed of 1/25th of a second.
Once satisfied with his process, Cura wrote to the BBC on 11 September 1947 enclosing samples of his work and requesting permission to exploit the images commercially. Cura's request caused considerable consternation in the BBC's legal department who were concerned about copyright. Ultimately, the BBC concluded that a television image was not covered by existing copyright law and replied to Cura giving him permission to proceed but to “only photograph the television image of individual artists who have instructed you to do so prior to their television appearance, and that you do not give or sell the photographs to anyone other than the artist in question”.[2] Cura often ignored this restriction, however, frequently sending tele-snaps to artists on spec in the hope of attracting business from them. Many of his clients were BBC programme makers who found his photographs useful records of their work.
In 1951, Cura came once again to the attention of the BBC's lawyers when he requested that he be allowed to photograph entire BBC productions, writing that his service “enables you to have a permanent pictorial record for valuable reference in years to come, of series which have a brief life of an hour or so and are then lost forever”.[3] The BBC had also been contacted by several newspapers at this time, looking for permission to use Cura's tele-snaps – especially after it transpired that Cura had taken the only image of Oxford's boat sinking during that year's Boat Race between Oxford and Cambridge. The BBC made petitions to the Houses of Parliament to have the Copyright Acts overhauled to give them legal certainty regarding the issue. Although a revised Copyright Bill was enacted in 1956, it did little to curtail Cura's activities.
Cura's business was at its peak in the mid-fifties, his business having doubled overnight following the launch of ITV in 1955. A second television set was purchased and a second camera constructed to enable Cura to photograph both channels. Cura also enjoyed success with two best-selling books on improving television reception and correcting picture faults, which were illustrated with his tele-snaps. He also appeared on the BBC's television panel game show What's My Line?. Celebrity clients of the tele-snaps service included Benny Hill and the Beverley Sisters. By 1959, Cura claimed to have taken over 250,000 tele-snaps and that sets of his tele-snaps had been “presented to and graciously accepted by the Royal Family; Their Majesties the King of Denmark; the late King of Norway; Queen Juliana of the Netherlands; Ex-president Auriol of France; Earl Attlee; Sir Winston Churchill; Mr Charles Chaplin; Mrs Eleanor Roosevelt”[4] as well as a wide range of newspapers and periodicals. However, when Cura raised the prices for his service in 1964, the BBC ordered a review of the tele-snap service, which at this stage was costing them £1,300 per annum, and, with many programmes now routinely recorded on film or video, the business began to decline.
John Cura continued to take tele-snaps right up within a few months of his death in 1969 from colon cancer. His widow offered her late husband's collection of tele-snaps to the BBC but was turned down. It is believed that they were subsequently destroyed.[5] However, many copies of tele-snaps survive on broadcasters' production files and in the private collections of many of the artists and technicians whose work Cura photographed.